It’s no surprise that business-to-business marketers and agencies are looking for leads online. A February 2012 survey of B-to-B marketing and agency professionals by
BtoB Magazine found that 59 percent view lead generation as their greatest online marketing challenge. To meet that goal, marketers are exploring new channels in 2012, particularly social media—and for many, the approach is working....
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Show Me the ROI, Part 1: Measuring the Effectiveness of Social Email
January 29, 2010
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The day that social media reaches near-ubiquitous adoption is fast approaching, and the pace will only quicken as brands move beyond experimenting with social media and begin to focus on business value. Of course, how marketers should measure that value remains a mystery.
10 Ways to Use Social Media for Lead Generation and Nurturing
May 19, 2010
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For some consumers, social networking sites have taken on personality traits that reflect who they may log in as and communicate with. Facebook might be a boyfriend. LinkedIn is a boss. Twitter is filled with acquaintances to say "hi" to in the hall.
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
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