Only one-half ( 50%) of B-to-B marketers formally measure the return of their online marketing investments, but those that do say online is more effective than traditional marketing channels, according to a report by AMR International....
More Suggested Content:
Show Me the ROI, Part 1: Measuring the Effectiveness of Social Email
January 29, 2010
From All About Email
The day that social media reaches near-ubiquitous adoption is fast approaching, and the pace will only quicken as brands move beyond experimenting with social media and begin to focus on business value. Of course, how marketers should measure that value remains a mystery.