Target Marketing

You will be automatically redirected to targetmarketingmag in 20 seconds.
Skip this advertisement.

Advertisement
Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Authenticity and Ethics in a Digital World

February 12, 2013
1
Get the Flash Player to see this rotator.
 
There was a time when computer/smartphone screens could not hide us from the world. People’s glances were often enough to trigger some sort of self-awareness that prevented us from behaving in ways that could destroy our reputations. The beautiful thing about social media is that it has allowed introverts to come forward and share their voices with the rest of the world. Unfortunately, it has also given many a false sense of unlimited possibilities, and the incentive to do things that are often questionable...

 

Companies Mentioned:

More Suggested Content:

Control4 Booth
The Scams, Scandals, Hoaxes, Frauds and Pranks of August
August 26, 2008 From Denny Hatch's Business Common Sense

I just finished a splendid book, "The Forger's Spell" by Edward Dolnick, about how a mediocre painter named Han Van Meegeren painted a series of "Vermeers" in the 1930s and 1940s and conned the European art establishment into believing they were real. One of his forgeries was the crown jewel in the collection of the world's greatest art thief, Reichsmarschall Hermann Goering. It was a delicious hoax.

When I put the book down and started looking for news stories to pin this column to, I found August was an extraordinary month for hoaxes, fakes, scams, scandals and pranks. Let's start with Wine Spectator.

Thomas Matthews, Executive Editor of Wine Spectator, is pissed. For starters:

Wine Spectator learned yesterday that, for the first time in the 27-year history of our Restaurant Awards program, a fictitious restaurant has entered its wine list for judging. To orchestrate his publicity-seeking scam, Robin Goldstein created a fictitious restaurant in Milan, Italy, called Osteria L'Intrepido, and then submitted a menu and wine list to Wine Spectator's Restaurant Awards as a new entry in 2008. The wine list earned an Award of Excellence, the most basic of our three award levels. Goldstein revealed his elaborate hoax at a meeting in Oregon last week. He is now crowing about the fraud on his own Web site. The story has been picked up in the blogosphere, and now Wine Spectator would like to set forth the actual facts of the matter.

"Facts of the matter?"

Mr. Matthews, you were bamboozled. Hornswoggled. Thimblerigged. Flimflammed. Your awards program is a deeply flawed business model.

Gotcha!

 
Gwenn Freeman
Nuts & Bolts - Eye on Privacy : What If We All Decided to Do the Right Thing?
May 2010 From Target Marketing
In the 1990s, the Direct Marketing Association ran a campaign called "Do The Right Thing" focused on getting marketers to follow industry guidelines and best practices. "Do The Right Thing" is the title of the association's expanded FAQs on its Ethical Guidelines. But what would happen if we actually took this tagline to heart? How would that change our approach to marketing? Doing the right thing forces us to think beyond the rules. Doing the right thing forces us to think like consumers first and marketers second.
 
1

SPONSORED CONTENT

MORE ON SEARCH >>

FROM THE BOOKSTORE

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love. Making a Case Your Donors Will Love

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love....

ORDER NOW

You know you need to gather donor data. But why? And more 
importantly, how? And even more importantly, what do you do with it once
 you've gathered it? Are you gathering too much? Or the wrong kind?
	This new 
	FundRaising Success
	webinar brings the case-study format of our popular Engage conference 
to an extended, value-added webinar that will dig deep and give 
nonprofits guidance on the best ways to gather and use donor information
 — as well as take the mystery and trepidation out of the whole issue.
	Featuring:
	Page Bullington, Target Analytics; Mazarine Treyz, "The Wild Woman of 
Fundraising and Social Media"; and Roger Hiyama, Russ Reid
	Duration: 75 minutes
	Cost: $19.95AVAILABLE ON-DEMAND UNTIL 9/9/14
	Click here to view this webinar today! Engage Virtual Workshop: Driving Donations with Data

You know you need to gather donor data. But why? And more importantly, how? And even more importantly, what do you do with it once you've gathered it? Are you gathering too much? Or the wrong kind? This new FundRaising Success webinar brings the case-study format of our popular...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: