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Are We All Being Fooled by Big Data?

January 3, 2013
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The consequences of faulty data, wonky forecasts, ill-conceived opinions, loose predictions, incorrect assumptions and, in the case of the Golden Gate Bridge, an improbable event form the backbone of Nate Silver’s absorbing new book, "The Signal and the Noise: Why Most Predictions Fail but Some Don’t." This book, written by the voice behind the popular election forecasting blog, FiveThirtyEight, now licensed by the New York Times, is a reminder that while data doesn’t lie, it does allow people to deceive themselves and others. In some cases it's a question of...

 

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<i>The Business of Database Marketing</i> covers all the bases for the typical business reader.  It even includes a catalog of the 37 “Best Practices” and a roundup of some of the major “Dos and Don’ts” in making business sense of the world of database marketing.  It will be the one easy-to-read and easy-to-understand guide for putting database marketing and customer relationship management to productive use for every business. The Business of Database Marketing

The Business of Database Marketing covers all the bases for the typical business reader. It even includes a catalog of the 37 “Best Practices” and a roundup of some of the major “Dos and Don’ts” in making business sense of the world of database marketing. It will be the one...

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