Two days ago, NBCNews.com's "Red Tape Chronicles" used Instagram's recent policy change as a chance to attack marketing data providers. Click through to the story to read more: "Instagram's abrupt change of terms this week created a predictable Internet chatter bomb, as Web users erupted in anger that the firm might violate their privacy and property rights. Sadly, there is no such outrage at companies which buy and sell our privacy as their business model—and much less interest in promising efforts to rein them in. What do they...
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What Is a Data Broker? The FTC's Muddled Message
August 3, 2012
From Today @ Target Marketing
You might wonder why I'm asking this question or wonder why you should care, but you should care. If you are a marketer, you are either a data broker or you do business with one. And, data brokers have become an area of interest in Washington.