Analytics Can Help You Identify ‘Brand Clans’

Finding out what makes the individual consumer tick is a wonderful thing, but pinpointing a common factor that makes an entire group of individuals tick is the difference between a happy customer and an energized team of brand ambassadors. Sure, serving up content that’s relevant to the individual means you’ve done your homework. But we don’t just live as individuals. We tag friends on Facebook to show who we identify with, join groups to share knowledge and nostalgia and read only the articles our social kin deem meaningful. By nature, we crave being part of a group. This cohort is

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