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Analytics Can Help You Identify 'Brand Clans'

March 21, 2013
Finding out what makes the individual consumer tick is a wonderful thing, but pinpointing a common factor that makes an entire group of individuals tick is the difference between a happy customer and an energized team of brand ambassadors. Sure, serving up content that's relevant to the individual means you've done your homework. But we don't just live as individuals. We tag friends on Facebook to show who we identify with, join groups to share knowledge and nostalgia and read only the articles our social kin deem meaningful. By nature, we crave being part of a group. This cohort is...

 

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KnowledgeBase Marketing Aligns Business Units Under New KBM Group Brand
October 7, 2010 From Home Page
KnowledgeBase Marketing, the leader in providing the full spectrum of data-driven marketing solutions, announces that it has aligned its business units under the new brand name, KBM Group.
 

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<i>The Business of Database Marketing</i> covers all the bases for the typical business reader.  It even includes a catalog of the 37 “Best Practices” and a roundup of some of the major “Dos and Don’ts” in making business sense of the world of database marketing.  It will be the one easy-to-read and easy-to-understand guide for putting database marketing and customer relationship management to productive use for every business. The Business of Database Marketing

The Business of Database Marketing covers all the bases for the typical business reader. It even includes a catalog of the 37 “Best Practices” and a roundup of some of the major “Dos and Don’ts” in making business sense of the world of database marketing. It will be the one...

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FROM THE BOOKSTORE

To meet the demands of today's socially connected donors, this new edition explains how to mesh today's online technologies with direct mail to produce optimal fundraising results. The book includes current research on timely topics such as:  online vs. offline behavior online giving statistics demographicsbest practices in integrated fundraising, and more How to Write Successful Fundraising Appeals, 3rd Edition

To meet the demands of today's socially connected donors, this new edition explains how to mesh today's online technologies with direct mail to produce optimal fundraising results. The book includes current research on timely topics such as:
online vs. offline behavior online giving statistics demographicsbest practices in integrated fundraising, and more...

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(PDF Download)

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