An Investigation Into the ROI of Direct Mail vs. Email Marketing

As marketers, we’re often faced with a do-this-or-do-that decision when planning our strategies. There’s no limit to the number of channels and marketing tools we have at our disposal, so sometimes, due to resource restraints, we’re forced to make the tough choices. Making the decision about which one is the best, however, can be difficult, time-consuming, and, quite frankly, overwhelming. For example, if you already have a database full of leads, you might be tasked with finding the best way to convert them into paying customers.

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  • barry dennis

    Wow! What a waste of space. As evidenced by the thoughtful Comments of experienced marketers, this article and it’s conclusiuons were WAY off base. Target should know better.