Amid Social Firestorm, Maker’s Mark Will Not Water Down Whisky

Maker’s Mark drew a storm of complaints when the venerable bourbon distiller announced last week it would be diluting its whisky due to anticipated supply shortages, but today it announced it is scrapping the plan “While we thought we were doing what’s right, this is your brand—and you told us in large numbers to change our decision,” the company said in a statement released today. “You spoke. We listened. And we’re sincerely sorry we let you down.” Effective immediately, the company said, it was reversing its decision to lower the alcohol content of Maker’s Mark

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