Adobe Study: Consumers Prefer Magazine Ads to Web

October 31, 2012

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Digital marketing is not meeting the needs of consumers according to new research released today from Adobe Systems Incorporated, "Click Here: The State of Online Advertising" ... Two-thirds of consumers believe that television commercials are more effective than online advertising and that online banner ads do not work (54 percent). Further, respondents prefer to view advertising in their favorite print magazine (45 percent) or while watching their favorite TV show (23 percent) compared to the stark 3 percent who state they prefer to view ads via social media and 0 percent who like ads in an app....

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Source: Adobe.com

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Ann Lewnes

Edelman Berland

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