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Adobe Study: Consumers Prefer Magazine Ads to Web

October 31, 2012
Digital marketing is not meeting the needs of consumers according to new research released today from Adobe Systems Incorporated, "Click Here: The State of Online Advertising" ... Two-thirds of consumers believe that television commercials are more effective than online advertising and that online banner ads do not work (54 percent). Further, respondents prefer to view advertising in their favorite print magazine (45 percent) or while watching their favorite TV show (23 percent) compared to the stark 3 percent who state they prefer to view ads via social media and 0 percent who like ads in an app....

 

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Have you ever started a workout routine and wondered if the exercise you chose was the best one for what you were trying to accomplish? Did you ever experience that nagging uncertainty of whether another exercise might be better? That's how a lot of companies feel out about the Internet. There are so many things they keep hearing about Facebook, Pinterest, Twitter and Google+, they never feel certain they are taking the right steps to actually drive business revenue.
 
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At its Sept. 13 meeting, the Direct Marketing Club of New York hosted an engaging panel discussion regarding the use of direct mail in a multichannel world, and the panelists included representatives from Citigroup, Gerber Life and The Agency Inside Harte-Hanks. ... Hearing from two financial service brands, and an agency that services brands in several markets, packed the house. I'm not sure if it was the topic or the brands who spoke, or both, that was the draw—but the information imparted prompted lots of audience interest and questions.
 

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