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Adobe Online Video Campaign Gets Vulgar

October 23, 2012
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Another blue-chip brand is turning to what was once called blue language to help stand out in a cluttered advertising landscape. In this instance, the brand is Adobe, which in a campaign getting under way this week seeks to support efforts by marketers to prove to their bosses that spending on advertising is not a waste of money. The campaign portrays products like Adobe Analytics, Adobe Media Optimizer and Adobe Social as valuable tools for marketing executive...

Source: The New York Times
 

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