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Adobe Online Video Campaign Gets Vulgar

October 23, 2012
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Another blue-chip brand is turning to what was once called blue language to help stand out in a cluttered advertising landscape. In this instance, the brand is Adobe, which in a campaign getting under way this week seeks to support efforts by marketers to prove to their bosses that spending on advertising is not a waste of money. The campaign portrays products like Adobe Analytics, Adobe Media Optimizer and Adobe Social as valuable tools for marketing executive...

 

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How Long Should A Video Be?
October 17, 2012 From Gary Hennerberg
An experienced direct marketer knows the length of a direct mail letter is dictated by how long it takes to close the sale, generate the lead or get the contribution. Not surprisingly, there are those who believe a video should never be longer than 30 seconds or a minute. For those who bark "keep it short," we suggest that you should replace those words with
 
Online Video Marketing: Offer, List and Creative Strategies That Take You From Good to Great
October 24, 2012 From Webinars & Virtual Events
The classic direct marketing formula of the right offer, to a targeted list, with response-generating creative applies to online video marketing.
 
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