Adobe Campaign Combats ‘Soft’ View of Marketing

Adobe Systems launched a three-month campaign, “Metrics Not Myths,” to support its move into the digital marketing space. The effort, rolled out last month, offers the Adobe audience a peek behind the curtain as the company combats the notion that marketing remains a soft science. Adobe introduced print and online ads disputing the claim that “marketing is BS.” An executive in one video spot slaps a marketing consultant uncertain that social media performance can be measured. Another marketer receives an electrical pulse each time he uses jargon rather than the kind of crisp facts

Related Content
Comments