Adobe Campaign Combats ‘Soft’ View of Marketing

Adobe Systems launched a three-month campaign, “Metrics Not Myths,” to support its move into the digital marketing space. The effort, rolled out last month, offers the Adobe audience a peek behind the curtain as the company combats the notion that marketing remains a soft science. Adobe introduced print and online ads disputing the claim that “marketing is BS.” An executive in one video spot slaps a marketing consultant uncertain that social media performance can be measured. Another marketer receives an electrical pulse each time he uses jargon rather than the kind of crisp facts

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