If you watch TV, chances are you've come upon Mayhem, the devil-may-care character who is seemingly everywhere in commercials for Allstate. But in one new instance, the character will be decidedly less mass market, appearing to talk to only a select few—by Allstate's choice. The No. 2 insurer has launched a new effort for renter's insurance, which will reach TV viewers who rent, rather than own, their homes. The ads, beamed on a highly targeted basis by Dish Network and DirecTV, mark the first time Allstate has used TV to advertise renter's insurance but also signal that addressable TV...
More Suggested Content:
5 Practices of Successful Multichannel Marketers
June 15, 2012
From Today @ Target Marketing
As a marketer, one of your biggest challenges is engaging prospects in an increasingly crowded and diverse business environment. Single-channel campaigns are the marketing equivalent of putting all of your eggs in one basket. The smart money's moving to integrated, multichannel campaigns because multiple channels produce better returns.
12 Reasons to Fuse Direct Marketing and Video Marketing Now
April 18, 2012
From Gary Hennerberg
Tried and true direct marketing formulas + online video = your next powerful marketing opportunity. Blending direct marketing sales approaches with online video, where 40 billion videos are watched monthly, can showcase your products and services, build trust, close deals, and raise money. Here are reasons to fuse