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ACMA: USPS Posts Huge 2012 Loss; What Lies Ahead?

November 19, 2012
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The U.S. Postal Service reported a fiscal 2012 net loss of $15.9 billion, 6 percent greater than its own projection of $15 billion. Overall mail volume fell by 5 percent, primarily in First Class. The USPS also has noted Oct. 15, 2013, as the date it will run out of cash. ... During the USPS’s Board of Governors meeting ... Postmaster General Pat Donahoe said the big financial loss “has nothing to do with the value of the mail—only due to our restrictive business model. Ideally, comprehensive legislation [Postal Reform] can be accomplished in this lame duck session.”...

 

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For direct mail to continue to be a profitable marketing channel, businesses and organizations must identify the most cost effective solutions for their marketing programs in light of this coming USPS transformation. Getting up to speed on these regulations and the impact on mail programs is critical to success.
 
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U.S. Postal Service Plans Half-Dozen Mailing Promotions for 2013
October 25, 2012 From PR Newswire
To help marketers prepare earlier for its upcoming mail promotions, the U.S. Postal Service for the first time is publishing a yearly promotions calendar. The 2013 Mailing Services Promotions Calendar will include six promotions designed to generate continued interest in the various uses and benefits of mobile barcodes in direct mail—as well as provide opportunities for marketers to be more successful with traditional integrated marketing campaigns.
 

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