Abercrombie & Fitch CEO: No Fat Women, We Want ‘Good-Looking’ Consumers

Abercrombie & Fitch has drawn some criticism this week after a 2006 Salon profile of CEO Mike Jeffries was mentioned by Business Insider. The 2006 article is not particularly favorable in its tone, but it does capture Jeffries as a man obsessed with branding. The quote that has set off the firestorm is one where Jeffries makes clear that not only does he have a certain kind of customer in mind for the company’s clothes, but he sees the company’s customers as ambassadors for the brand. Here’s the quote: “Candidly, we go after the cool kids. We go after the

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  • larajf

    You know, as rude as it sounds, it’s just their niche, and I think all companies should be allowed to have their niche market. We as consumers don’t have to buy anything, and we’ll see how long their niche lasts.