A Successful Example Of Conversion Content Marketing

February 24, 2011

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The essence of conversion content marketing, taking lessons from content marketing and applying them in conversion optimization, and vice versa— is that content is king. The call-to-action, which is often glorified in conversion circles, is certainly important. But frankly, it’s not as important as the content for which that call-to-action is associated....

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Source: Search Engine Land

Companies Mentioned:

Cisco Systems

Google

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FROM THE BOOKSTORE

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Social Media ROI

“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.”
--Chris Brogan, president of Human Business Works

“Social media isn’t inexpensive; it’s different expensive. The human effort required to do

...

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