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9 Reasons Why Your Email Marketing Campaign WILL Fail

January 14, 2013
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No way is email marketing dead. Sure, “only” 4.24 percent of people who clickthrough to your website from email marketing will buy something, but that’s staggering compared to the fact that the figures for search engines and social media are 2.49 percent and 0.59 percent, respectively. That’s no typo—email is approximately 7.18 times more effective than social media. Too bad all the late Nigerian Princes with vast fortunes and wills that mention random Americans ruined it....

 

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In part 1 of this series on welcome messages, I discussed the benefits of an automated welcome series over a single welcome message, namely the ability to build long-term customers and brand advocates, increase subscriber value and campaign return on investment, and reduce subscriber attrition. In this installment I’ll cover five additional elements of a successful welcome series, focusing in on the content of messages.
 
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3 Ways Metrics Can Improve Your Email Marketing Program
August 9, 2012 From eM+C Daily
Filmmakers often spend years developing a concept, writing the content and hiring the right actors before their movie ever makes it into theaters. However, all of that hard work doesn't guarantee that the finished project will be a hit with audiences. It's not over until the reviews are in. The same is true of your email marketing campaigns.
 

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As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

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