No way is email marketing dead. Sure, “only” 4.24 percent of people who clickthrough to your website from email marketing will buy something, but that’s staggering compared to the fact that the figures for search engines and social media are 2.49 percent and 0.59 percent, respectively. That’s no typo—email is approximately 7.18 times more effective than social media. Too bad all the late Nigerian Princes with vast fortunes and wills that mention random Americans ruined it....
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Critical Elements to Getting Your Welcome Messages Right From the Start, Part 2
April 16, 2010
From All About Email
In part 1 of this series on welcome messages
, I discussed the benefits of an automated welcome series over a single welcome message, namely the ability to build long-term customers and brand advocates, increase subscriber value and campaign return on investment, and reduce subscriber attrition. In this installment I’ll cover five additional elements of a successful welcome series, focusing in on the content of messages.
3 Ways Metrics Can Improve Your Email Marketing Program
August 9, 2012
From eM+C Daily
Filmmakers often spend years developing a concept, writing the content and hiring the right actors before their movie ever makes it into theaters. However, all of that hard work doesn't guarantee that the finished project will be a hit with audiences. It's not over until the reviews are in. The same is true of your email marketing campaigns.