We know that brands typically reach just 16 percent of the fan base they have worked so hard to build, but our tips for engagement and explanation of Facebook’s ad suite should help you broaden your reach and increase engagement. 1) Expanding Your Facebook Reach: While Facebook has never officially divulged exactly how to increase reach—though it did release an ad product, Reach Generator—there are several tactics known to work....
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Facebook's Timeline for Brands: A Facebook Performance Opportunity
March 29, 2012
From Craig Greenfield
Facebook's new Timeline for Brands enables marketers to foster engagement with participants. This engagement can equal Facebook performance. Brands can separate themselves from the competition by using real-time Facebook engagement data and insights to optimize their brand pages for performance.
Social Entertainment: The New Marketing Frontier on Facebook
September 15, 2011
From eM+C Daily
Companies are now spending billions of dollars annually on social media to create brand awareness and lead generation. A significant percentage of this money will be spent on Facebook, with the goal of increasing a brand’s fan base through either Facebook page applications or Facebook ads.
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
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