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9 Conversion Techniques From the 1920s to Try Today

January 24, 2013
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Although digital marketing is considered to be a relatively new industry, many of the theories underlying it have been around for almost 90 years and are still generating sales for some of the Web’s biggest brands. In 1923, Claude C. Hopkins wrote "Scientific Advertising," one of the most valued resources in the advertising industry. Hopkins pioneered split testing of his ads and defined a set of principles which, when applied to digital marketing, can increase both traffic and conversions. David Ogilvy said: "Nobody, at any level, should be allowed to have anything to do with advertising until he has read...

 

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As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

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