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9 Conversion Techniques From the 1920s to Try Today

January 24, 2013
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Although digital marketing is considered to be a relatively new industry, many of the theories underlying it have been around for almost 90 years and are still generating sales for some of the Web’s biggest brands. In 1923, Claude C. Hopkins wrote "Scientific Advertising," one of the most valued resources in the advertising industry. Hopkins pioneered split testing of his ads and defined a set of principles which, when applied to digital marketing, can increase both traffic and conversions. David Ogilvy said: "Nobody, at any level, should be allowed to have anything to do with advertising until he has read...

 

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With expendable income being scarce in today’s economy, consumers have become highly skilled at comparison shopping. While shopping for the best deal once required serious effort — driving from store to store and/or comparing catalogs — it’s an easy process now.
 
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Are You Thinking of a Website Redesign Without This Critical Strategy?
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Many website owners have been fooled into believing that a website redesign will improve conversions and revenue. It's common to assume that a slick new design that follows the accepted "best practices" of the day will increase consumer trust and your conversion rate. That's a false hope — and not the only problem with website redesign projects. 

 

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