Although digital marketing is considered to be a relatively new industry, many of the theories underlying it have been around for almost 90 years and are still generating sales for some of the Web’s biggest brands. In 1923, Claude C. Hopkins wrote "Scientific Advertising," one of the most valued resources in the advertising industry. Hopkins pioneered split testing of his ads and defined a set of principles which, when applied to digital marketing, can increase both traffic and conversions.
David Ogilvy said: "Nobody, at any level, should be allowed to have anything to do with advertising until he has read...
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