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8 Things I Learned About Tech in 2012

December 26, 2012
This year flew by, and we all learned a lot along the way—especially in the world of tech. Herewith, my personal list of the eight vital lessons of 2012. 1. The Death of Steve Jobs Adversely Affected Apple: Apple stumbled badly with its Maps app, whose icon hinted at the app's incompetence: It was directions for driving off a bridge. The app was a huge embarrassment for Apple, something that probably wouldn't have happened if Steve Jobs had remained at the helm....

 

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E-Media Strategist : Mobile Publishing
May 2010 From Publishing Executive
I love mobile devices. I bought my first PDA, a Cassiopeia, back in the late '90s. It was a Windows CE device, had a large, color touch screen, and ran scaled-down versions of Microsoft Office applications. I worked for Windows IT Pro at the time, and believe it or not, we actually launched a mobile version of our website specifically designed for mobile devices using a platform called AvantGo. That was 12 years ago, and we were able to aggregate enough of an audience to actually sell sponsorships.
 

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FROM THE BOOKSTORE

(PDF Download)

Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars.  

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The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry.

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(PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars....

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