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8 SEO Tips That Take 15 Minutes or Less

December 28, 2012
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While a long standing concerted effort toward SEO can pay off big down the road, don’t forget that sometimes there are quick tasks that can turn the needle. Over the years, I have heard many times from individuals desiring success in SEO, the request could never gain approval as the resourced time was too great of a budget allocation or that an SEO vendor wasn't in the budget. This is true to some extent as a full SEO campaign involves the strategic revision to information architecture, attention to SEO design
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8 Ways Website Functionality Impacts SEO
October 12, 2011 From Today @ Target Marketing
Search engine optimization (SEO) is about far more than keywords. Website usability and functionality are such important requirements for landing in search engine results pages (SERPs) that, put simply, uniting the strategies "is part of a good SEO approach," according to Etela Ivkovic, Director General/SEO Initiative Manager at New York-based Web marketing consultancy DragonSearch.
 
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8 Steps to Effective SEO
June 9, 2011 From eM+C Daily
Successful search engine optimization goes far beyond identifying keywords and managing content. Like any other media, success requires a strategy that includes research, ongoing reviews, testing and refining. Each of the following eight steps plays a critical role:
 

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As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

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This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as:  What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions are not accountable? How to calculate how much you can afford to spend to acquire a customer or make a sale. And how can you calculate the customer’s lifetime value? How to understand the relative economics between customer acquisition, retention and CRM. How to measure the funnel process and which improvements will have the most impact.Your download of this book will also include model templates that you can use to immediately calculate and increase profitability for all your marketing efforts.  Profiting from the Magic of Marketing Metrics

This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as: What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions...

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