Have you collected enough data about your visitors and leads to gain more insight on what is actually driving revenue? Do you know how valuable each visitor is? Do you have a standardized process to measure this? Do you have some sense of how well you are targeting your search personas? Do you know how to segment and prioritize them? If not, it may be too late to augment the data you've already collected. But it isn’t too late to set the proper systems in place to fully maximize your SEO efforts. SEO and visitor intelligence...
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Cheddar. Manchego. Havarti. Gouda. Unless a website is selling dairy products, "cheesy" is not the first adjective you should want springing to consumers' minds, says Tim Ash, CEO of San Diego-based landing page optimization firm SiteTuners. You need the word "professional" to pop into viewers' heads within the first 1/20th of a second of landing on a page. ... That's right: 1/20th of a second.