Here's a huge stat that hasn't been getting much attention lately: Nearly half of all marketing emails are now being read on mobile devices. This is a really important trend, so I'll repeat it in a different way: When you send your next email campaign, more customers will read it on smartphones than in a PC Web browser. Which begs the question: Are your emails optimized for opens, reads and click-throughs from all these mobile users? Mobile open rates have grown 300 percent since 2010. Now is the time to start seriously optimizing for mobile...
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Mobile email design is a bit of a misnomer, because there is really no such thing as an email that is only accessed on a mobile device. Mobile email design is simply the process of making our existing emails look better when they are opened on mobile devices. Email design is already has the potential to be more complex than Web design, because there are so many different email clients that people could be using to access their email. Whichever way the user is accessing your email could change how it displays—and this is true in both the desktop and mobile worlds