Here's a huge stat that hasn't been getting much attention lately: Nearly half of all marketing emails are now being read on mobile devices. This is a really important trend, so I'll repeat it in a different way: When you send your next email campaign, more customers will read it on smartphones than in a PC Web browser. Which begs the question: Are your emails optimized for opens, reads and click-throughs from all these mobile users? Mobile open rates have grown 300 percent since 2010. Now is the time to start seriously optimizing for mobile...
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