On social media, being promotional is a big no-no. This includes any communication that contains a price, offers a discount or says "buy this." As a result, most marketers focus their social media efforts on building their brand and attracting new prospects, despite the fact most other marketing efforts require the ability to show increased sales, decreased expenses and increased profits. So how’s a marketer to sell his offering using social media? … It’s an unstated rule of social media, where people congregate to engage and keep up with their family, friends and colleagues, that you’re not supposed to …...
More Suggested Content:
Adobe Announces SocialAnalytics Powered by Omniture
March 17, 2011
From eM+C Daily
Company: Adobe, an open platform for online business optimization
Product/Service: Adobe SocialAnalytics, powered by Omniture
What it Does:
Allows marketers and retailers to monitor and measure popular social media platforms where social conversations are occurring to see their social data in place with all of their online initiatives.