7 Steps You Need Now to Get Your Social Media Selling

April 20, 2012

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On social media, being promotional is a big no-no. This includes any communication that contains a price, offers a discount or says "buy this." As a result, most marketers focus their social media efforts on building their brand and attracting new prospects, despite the fact most other marketing efforts require the ability to show increased sales, decreased expenses and increased profits. So how’s a marketer to sell his offering using social media? … It’s an unstated rule of social media, where people congregate to engage and keep up with their family, friends and colleagues, that you’re not supposed to …...

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Source: Heidi Cohen

People Mentioned:

Marcus Sheridan

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