7 Reasons Branding and Design Play a Vital Role in Your Marketing

Nordstrom's print-inspired email design uses each number as a visual cue ushering eyes from product to product, and then takes shoppers online for social commerce.

Oh, you work in branding and design? So you’re an arts and crafts marketer. Got it. Raise your hand if you’ve heard that refrain. … Those who think branding is just a fluffy, marketing buzzword need this blog post. And if you’re a brand marketer who’s tired of explaining why your job matters for the greater sales and marketer good, well, bookmark this bad boy and send it the way of the naysayers. Here are just some of the places brand marketers have a serious impact on other areas of marketing!

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