Over the years my co-founder and I have launched five products, and we’ve helped hundreds of other companies launch their products. Sadly I can’t say that each launch was successful, but I did learn what not to do over the years. From each launch we’ve gotten a better understanding of what should be done, and I can confidently say that I have a formula for every product launch. Here are seven things I learned from launching five products: Lesson No. 1: Collect emails, even before your product launches...
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