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7 Expert Email Marketing Tips You're Probably Missing Out On

June 8, 2012
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You’ve conquered the clickthrough. You’re sultan of the subject line. And you know how to deliver great content. But there may be a few tips you haven’t mastered yet. Here are a few more advanced tips for marketers looking to kick their email expertise up a notch. How to warm up an IP address: When you move to a new IP address for sending your emails, it’s very important not to send emails to your whole list all at once. Instead, you should “warm up” your IP by slowly building up your send totals over time....

 

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Share, Share Everywhere: Tapping the Social Activity of Email Subscribers
September 29, 2011 From Stephanie Miller
We've all seen it happen: a trusted individual recommends or suggests something. It's a powerful way to not only convey a message, but also elicit a response. That’s why it’s important for email marketers to understand the value of social media sharing. Having prospects and customers receive, open and pay attention to your email message is good, but having them then share the message further via email or other social media is great. Customer-instigated sharing across social media channels acts as a force multiplier that can significantly ratchet up the effectiveness of an email marketing campaign, both in reach and impact.
 
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Small Businesses Investing in Email Marketing, Integrating Social
June 25, 2010 From All About Email
Eighty-two percent of 2,500 small business owners surveyed by AWeber Communciations in May plan to increase their email marketing efforts over the next year.
 

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