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7 Essential Tips for E-commerce SEO

January 8, 2013
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If you’re looking to optimize an e-commerce website for search, there are plenty of simple ways to ensure that your products are ranked well on search engines. Your ease of implementation will depend on the ecommerce platform you choose as well as the skills of your Web developer. If you are choosing an out of the box e-commerce solution, be sure to check that the following elements are implemented, as following these seven tips will ensure that your product pages have the best possible SEO. 1. URL Structure...

 

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Target Marketing December 2012 cover
Cover Story : 35 Top Tips of 2012
December 2012 From Target Marketing
To close out the year, the Target Marketing editorial staff reviewed all the content from the magazine, Today @ Target Martketing e-newsletter and blogs in 2012, hunting for some of the best marketing ideas and tips from our top experts to share with you.
 
Social vs. Search
Social Media ROI Tops SEO, Email Still King - Lyris Web Optimizer Survey
November 16, 2012 From Today @ Target Marketing
The research mined for best practices and insights that increase customer value and ROI. Email and website reign, with email maintaining its position as a critical digital marketing practice, and cited alongside website marketing as providing the highest ROI. Social media ROI is cited as surpassing SEO/SEM at 57 percent compared to SEO (43 percent) and SEM (45 percent). Nearly two-thirds (66 percent) have a blog, yet only 22 percent of respondents cited a positive ROI
 

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