If you’re looking to optimize an e-commerce website for search, there are plenty of simple ways to ensure that your products are ranked well on search engines. Your ease of implementation will depend on the ecommerce platform you choose as well as the skills of your Web developer. If you are choosing an out of the box e-commerce solution, be sure to check that the following elements are implemented, as following these seven tips will ensure that your product pages have the best possible SEO. 1. URL Structure...
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Social Media ROI Tops SEO, Email Still King - Lyris Web Optimizer Survey
November 16, 2012
From Today @ Target Marketing
The research mined for best practices and insights that increase customer value and ROI. Email and website reign, with email maintaining its position as a critical digital marketing practice, and cited alongside website marketing as providing the highest ROI. Social media ROI is cited as surpassing SEO/SEM at 57 percent compared to SEO (43 percent) and SEM (45 percent). Nearly two-thirds (66 percent) have a blog, yet only 22 percent of respondents cited a positive ROI