The mobile market including both smartphones and tablets continues to evolve at a rapid pace with consumers leading marketers in how they use these always-on devices. To help develop your 2014 marketing plans, here are 67 mobile facts from 2013 based on 25 market research charts. From a marketing perspective, what’s important is not just the increased ownership of mobile devices, but rather how people are using these devices to consume content, especially your marketing messages! Monthly individual smartphone global data consumption will increase from 150MB in 2011 to 2.6GB in 2016...
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2 Tips to Gain iPad Shoppers and iPhone Emailers
October 16, 2013
From Today @ Target Marketing
When surveyed consumers bought online, half of them used webmail (such as Yahoo or Gmail) and half of those customers used iPads to do it, according to the "Experian Marketing Services 2013 Q2 Email Benchmark Study." In the Sept. 13 announcement about the research, Bill Tancer, general manager of global research at New York-based marketing services provider Experian Marketing Services, comments about the 50 percent of survey respondents who open their email on mobile devices.