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61% of Online Shoppers Would Trade Privacy for Personalization

November 21, 2012
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Privacy may be a big concern for online users, but it takes a backseat when it comes to shopping online. Nearly two-thirds of online shoppers say they would trade increased privacy for more personalized offers from retailers, according to Accenture’s survey of 2,000 adults in the U.S. and U.K. For example, about half of those surveyed said they are comfortable with the idea their favorite retailers tracking their personal data in order to better inform their future purchases. In fact, the majority (51 percent) of those surveyed in the U.S. said they were comfortable with this trade-off....

 

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Is Personalization Creepy? - LinkedIn Discussion of the Week
October 26, 2012 From Today @ Target Marketing
You're a guy. You're on Facebook. You're thinking about going to that party tonight while absentmindedly checking out your new friend request and—Bam!—you get bombed by a creepy condom ad from the hypothetical son you could create if you meet someone tonight and you're not careful. That's the scenario that probably played out for plenty of men targeted by Olla Condoms. It's what Target Marketing magazine blogger Rio Longacre calls "The creepiest social campaign I have ever seen."
 
"Dear David ... Oops, I Mean Carolyn" - Blunders in Marketing Automation
September 21, 2012 From Carolyn Goodman
Ah, the blunders of automation. In the "old" days, when direct mail personalization was the shiny new penny, there were critical quality control procedures in place to ensure the right personalization data was being ink-jetted/lasered onto the right creative package/offer. We made sure the address data in each record matched the personalized salutation and output on the order device. Now that the email world has collided with database automation, QC efforts seem to be non-existent. As a customer, I'm insulted. As a marketer, I'm embarrassed for our entire industry.
 

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