Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

6 Tips for Integrating Inbound Marketing With Direct Mail

October 26, 2012
Get the Flash Player to see this rotator.
 
Almost every day of the week I am reminded of the disconnect many businesses have with integrating their inbound marketing efforts with their direct mail campaigns. All I need to do is walk the 20 paces from my front door to my mailbox to discover fresh evidence of this disconnect. What's interesting about this situation is that it's not limited to small businesses—many bigger, well-known brands are guilty of the same thing. Just using one day's worth of mail (I find my mailstream volume picks up toward the middle of the week, so I used last Thursday's bundle) provides a
...

 

Companies Mentioned:

People Mentioned:

More Suggested Content:

What's the Right Length of Your Landing Page?
September 16, 2010 From Inside Direct Mail Weekly
Should your landing page be short and sweet and to the point? Or should it be long, fact-filled and loaded with irresistible benefits? The answers to these questions depends on what your landing page is trying to accomplish. A little background ... landing pages are of two types
 
PURLs for Profit
The Key to PURL Success: Landing Page Integration
March 1, 2012 From News
The key to any successful marketing "conversation" and PURL campaign is its creative, of course. Does the copy and design engage the prospect? Does it grab her attention right away with the right combination of copy and images? Does the PURL stand out? Does the creative behind it prompt the prospect to visit her PURL?
 

SPONSORED CONTENT

MORE ON DIRECT MAIL, PRINT AND POSTAL >>

FROM THE BOOKSTORE

Written by Millennials about Millennials, Cause for Change: Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and moneyExplains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within Cause for Change: The Why and How of Nonprofit Millennial Engagement

Written by Millennials about Millennials, Cause for Change:
Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and moneyExplains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within...

ORDER NOW

Reading The Ultimate  Insider’s Guide to Winning Foundation Grants is like peeking at someone’s  secret diary or personal email.  You feel  guilty.  This is privileged information.
Only in this case Martin Teitel WANTS to reveal everything  to you. A
 long-time foundation CEO, he’s fed up with the smoke and mirrors of  
grant seeking. Ultimate Insider's Guide to Winning Foundation Grants

Reading The Ultimate Insider’s Guide to Winning Foundation Grants is like peeking at someone’s secret diary or personal email. You feel guilty. This is privileged information. Only in this case Martin Teitel WANTS to reveal everything to you. A long-time foundation CEO, he’s fed up with the smoke and mirrors of...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: