Almost every day of the week I am reminded of the disconnect many businesses have with integrating their inbound marketing efforts with their direct mail campaigns. All I need to do is walk the 20 paces from my front door to my mailbox to discover fresh evidence of this disconnect. What's interesting about this situation is that it's not limited to small businesses—many bigger, well-known brands are guilty of the same thing. Just using one day's worth of mail (I find my mailstream volume picks up toward the middle of the week, so I used last Thursday's bundle) provides a
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