6 Tactics to Improve B-to-B Email Deliverability: 11% of B-to-B Email Is Classified as Spam
Deliverability is a complex topic that challenges every marketer using email. However, it is an even greater challenge for B-to-B marketers. B-to-B marketers must meet unique deliverability rule sets for each individual domain in databases filled with hundreds or more; whereas, B-to-C marketers likely have a database full of freemail accounts and can resolve an issue with that provider and settle a huge portion of the list with a single effort. Read on for six tactics from two email deliverability experts. They cover tactics on reputation, testing, domain distribution reports, mediation and more.