6 Examples of Mobile Marketing Excellence

Nokia Lumia 710

To celebrate the launch of our new digital marketing and e-commerce awards, #TheDigitals, I’ve rounded up six brilliant examples of innovation in mobile. … In 2011, Debenhams launched the U.K.’s first virtual pop-up stores at different locations around the U.K., using a dedicated app. … People were encouraged to visit famous landmarks, including London’s Trafalgar Square and Glasgow’s George Square, and look at the location using their iPad or iPhone. If the user is not in the right location, a counter tells them how far away the zone is and the view button on the app will display a

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