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6 Examples of Mobile Marketing Excellence

February 15, 2013
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To celebrate the launch of our new digital marketing and e-commerce awards, #TheDigitals, I've rounded up six brilliant examples of innovation in mobile. … In 2011, Debenhams launched the U.K.’s first virtual pop-up stores at different locations around the U.K., using a dedicated app. … People were encouraged to visit famous landmarks, including London’s Trafalgar Square and Glasgow’s George Square, and look at the location using their iPad or iPhone. If the user is not in the right location, a counter tells them how far away the zone is and the view button on the app will display a
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For years, analysts and experts have been proclaiming that each year will be the year of mobile. According to these sources, 2009, 2010, 2011 and 2012 were all the year of mobile. Some analysts are now predicting that 2013 will be the year of mobile, but what does that really mean? Does it mean that we'll all give up our laptops in exchange for ever-changing mobile devices? Does it mean that we'll start to initiate mobile transactions using near field communication in a world of augmented reality?
 

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