One of the key objectives and performance metrics for business blogging is to grow the network of people who find, interact with and share blog content. An optimized approach to growing a blog community relies on an understanding of who the audience is and what their information goals are, not just what the brand wants to achieve. Many companies start out blogging about their own products and services, company news and essentially the kinds of things that belong in a corporate newsroom. An ego-centric approach to business blogging misses the opportunity to create meaningful connections with people who are …...
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