One of the key objectives and performance metrics for business blogging is to grow the network of people who find, interact with and share blog content. An optimized approach to growing a blog community relies on an understanding of who the audience is and what their information goals are, not just what the brand wants to achieve. Many companies start out blogging about their own products and services, company news and essentially the kinds of things that belong in a corporate newsroom. An ego-centric approach to business blogging misses the opportunity to create meaningful connections with people who are …...
More Suggested Content:
Getting to Know Your Target Audience with Social Media and Search
May 18, 2011
From Today @ Target Marketing
In the days of Don Draper and
Mad Men, understanding a brand’s target audience meant identifying characteristics of members of that audience. In today’s digital media landscape, that is greatly influenced by the search and social media channels. Understanding your target means paying attention to what they are saying and searching, with the ultimate goal of maximizing the value of every interaction with your brand.
Social Media Marketing in 10 Easy Steps
April 14, 2011
From eM+C Daily
In just a few short years, social media marketing has gone from a fun task experienced by a few to a daily part of hundreds of millions of peoples’ lives. For marketers, having a presence on the social web and developing an audience of online brand advocates is no longer an ancillary marketing project, it’s a strategic imperative. If your brand isn’t there, a competitor will be more than happy to take your place in the social web conversation and community.
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
Valuable Content Marketing
