Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

5 Ways to Freshen Your Email List

June 20, 2012
Get the Flash Player to see this rotator.
 
Your email marketing program depends on a quality list. It's easy for a list to stagnate over time. An email database that is left alone, without refreshing, combined with an email marketing program that is not stimulating, will lead to lower open and click rates. In this article, I'll address five ways to keep your database fresh, increasing your open and click rates.
...

 

People Mentioned:

More Suggested Content:

Straight Average CPM
Worldata List Price Index: Spring 2012 Trends Revealed
June 1, 2012 From Today @ Target Marketing
Worldata's Spring 2012 List Price Index, the barometer for trending of all list rental pricing, tracks the changes in list rental pricing each season. The index shows significant price drops in Aggregated Business Databases files over Spring 2012. Other notable price decreases occurred in permission-based files for B-to-C email.
 
Debra Ellis
Email Prospecting the Right Way: 3 Key Questions Answered
May 7, 2012 From Today @ Target Marketing
How can marketers use email to prospect for new customers without running afoul of the spam cops, getting blacklisted or worse? The April 17 webinar, "Email Prospecting the Right Way: How to use email for customer acquisition without risking your reputation," answered many of those questions. However, attendees still had questions beyond what we were able to cover during the hour of presentations and live Q&A. Debra Ellis, founder of Wilson & Ellis Consulting and one of the presenters on that webinar, answers three of the attendees' most common questions:
 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: