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5 Tips to Keep Your Brand Hack-Free in Social Media

February 28, 2013
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Last week's hacking of the Jeep and Burger King Twitter accounts highlighted just how vulnerable brands can be when building out marketing channels on what are essentially consumer platforms. Here, some security tips to minimize your company's risk of being hacked, courtesy of digital agency Deep Focus. Store securely: Free tools like KeePass can store personal logins in an encrypted file. Services like LastPass can do the same while enabling remote access. Don't keep a shared file of log-ins or disseminate them in a spreadsheet on Dropbox. Have a gatekeeper: Master accounts should be managed by a senior owner for...

 

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