As brand stewards, it’s sometimes easy to forget that we’re not using social media just to generate a “like” or a retweet. We’re doing this to connect with people and engage them in a conversation. Fresh from Social Media Week Chicago #SMWChicago, here are five tips to help keep humanity at the core of everything a company does online....
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Proven ROI or Not, 72 Percent of Companies Have a Social Media Strategy
September 15, 2010
From Today @ Target Marketing
As much as companies tell their marketing departments they have to show a positive return on investment to justify spending on a new channel, most are still adding dollars to their social media strategies while only 29 percent of firms are requiring proof of ROI for continued funding. For that matter, ROI isn't being measured in the usual way.
Editor's Note: Free Book Business Whitepaper Available Online
August 27, 2010
From BB Extra
' latest whitepaper is available to download for free. Offering strategic tips and advice on effectively and efficiently utilizing social media to build brand awareness and market books, "21 Tips for Book Publishers to Build an Effective Social Media Strategy " includes expert information compiled from Book Business
magazine articles and Publishing Business Conference & Expo sessions.