If you want the best response to your outreach this holiday, focus on creating surround sound around your supporters. You want to project the same messages via multiple channels in a well-orchestrated marketing symphony. How do you do that? Roger Craver had some good tips in Fundraising Success
that focused on retention. Here are five ways to better orchestrate your messages this holiday, inspired by his thinking. 1. Create one message or theme and build on it. You want your outreach via email, direct mail, telephone, social media, mobile, etc. to sound like variations on a theme...
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Getting Your Email Heard Above the Roar of the Holiday Crowd
November 26, 2012
From Debra Ellis
Getting your message heard above the roar of the holiday crowd requires a different approach. Instead of being the loudest voice, you have to be the voice your customers and prospects want to hear. This requires a marketing shift from one-off deals to providing the service that people want when they need it. The better the relationship between company and customers, the easier it is to connect with them in crowded channels.
5 Paths From Scan to Buy: How to Increase Sales With QR Codes This Holiday Season
November 26, 2012
From Today @ Target Marketing
In the United States, while brick-and-mortar stores saw last week's Black Friday as their biggest shopping day of the year, online holiday sales are predicted to grow by 12 percent this year, and e-commerce professionals are promoting new techniques to drive sales on mobile devices. In fact, Deloitte predicts that shoppers' smartphone activity, including research, coupon use and purchases, could account for $36 billion in holiday sales this year.