5 Strategies for an Effective Direct Marketing Holiday Campaign

November 2, 2011

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Don’t look now direct marketers but the holiday season is officially upon us. I know, I know it feels like you just closed out Q3. If that weren't stressful enough, your 2012 forecasting initiatives are in full swing. It’s OK to feel a little overwhelmed. Here’s something that might make you breathe easier. According to Epsilon’s Holiday Trend Report 2011, cross-channel marketing programs and increases in consumer spending suggest that the holiday shopping season will be strong. Still, direct marketers shouldn't simply rely on retail predictors.
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Source: iMedia Connection

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Epsilon

iProspect

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Epsilon

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“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.”
--Chris Brogan, president of Human Business Works

“Social media isn’t inexpensive; it’s different expensive. The human effort required to do

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