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5 Reasons Visitors Ditch Your Landing Page as Soon as They Get There

October 18, 2011
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Visitors arrive at your landing page for a specific purpose by clicking online ads and links in emails and social media messages you’ve created.  But sometimes, visitors get packing as soon as they even get there. How come? 1. It looks nothing like the ad’s call to action or theme. How many times have you clicked an ad or link in an email only to find out that the page you land on has nothing to do with the ad or link? That mistake is so unbelievably irritating

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5 Tips to Integrating Direct Mail, Email and Online in One Marketing Campaign
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Consumers have many choices today and use a multitude of avenues to research and buy products and services. Does your business integrate email, direct mail, personalized URLs (PURLs) and landing pages to reach its customers and prospects? Whatever the answer, here are some ways to make the most of your integrated marketing efforts:
 
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Landing Page Best Practice: Visitors Are More Than a Collection of Data Points
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Bounce rate, unique visitors, conversion rates, user agent string, region, traffic source—all are important metrics to track and analyze as you embark on improving your landing page performance. However, if you place too much of an emphasis on these metrics, you may lose sight of what's really important.
 
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