Visitors arrive at your landing page for a specific purpose by clicking online ads and links in emails and social media messages you’ve created. But sometimes, visitors get packing as soon as they even get there. How come? 1. It looks nothing like the ad’s call to action or theme. How many times have you clicked an ad or link in an email only to find out that the page you land on has nothing to do with the ad or link? That mistake is so unbelievably irritating
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