5 Quick Tips for Engaging Facebook Fans

With more than a billion active users, Facebook is a behemoth of a marketing opportunity — and one that a growing number of companies are positioning themselves to take full advantage of. According to a September study conducted by the social media experts at HubSpot, 42 percent of marketers consider Facebook to be an integral part of their marketing strategy. Though a substantial percentage of businesses now have fan pages, at this point in the game, simply being on Facebook isn’t enough.

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