We recently released our latest mobile email study showing that mobile devices, specifically smartphones and tablets, are now the primary way we open emails. While looking at the data, there were some things that stood out: 1. iPhone users were quick to adopt iOS 6. iPhone users adopted iOS 6 in less than a month and iOS 6 represents 66 percent of all iOS devices we saw people opening email on. Google’s Android users have adopted newer operating systems at a much slower pace. Android’s Ice Cream Sandwich was released in October of 2011 and only...
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
Valuable Content Marketing
