There was certainly no shortage of big developments in the marketing world throughout 2012. Facebook created a massive mobile advertising business in less than year, Red Bull literally financed a trip into the stratosphere to create powerful branded content, and a YouTube video finally hit 1 billion views, showing the potential reach for online videos. So what might 2013 bring for marketers? We contacted several advertising experts and reviewed recent studies and business trends to come up with five marketing predictions for the coming year....
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Get Ready for 2013: Customer Acquisition Emails
January 7, 2013
From Debra Ellis
Acquiring long-term platinum customers is much harder today than it was even a decade ago. The globalization of the marketplace created an environment where people have access to multiple choices for every product or service they want to buy. This availability has created an environment where long-term customer loyalty has been replaced by hit-and-run shoppers. The only way to offset this to create a relationship with your customers that makes them want to stay with your company even when the competition offers lower prices and faster service.
Nuts & Bolts - Web : Is 2013 the Year of the Cloud?
From Target Marketing
Remember the first year mobile marketing was supposed to take hold? No? Well, get out the calendars. This is the year cloud computing is supposed to become mainstream and unite with mobile, according to Forrester's James Staten.