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5 Hyper-Local Marketing Trends to Take the Street Fight to the Next Level

January 23, 2013
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The StreetFight Summit last week (Jan 15-16) was a celebration of all things hyper-local … loyalty platforms, publishing platforms, daily deal publishing in a crazy collage of capabilities designed to empower local businesses. Amidst the optimistic top-note at the conference, there was also a realistic recognition that 2013 is likely to be "The Hangover Year" as Dave Payne, CEO of ScoutMob described it—an evolving landscape with players that overlap in a confused mix of platform competencies....

 

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Annual Trends Survey 2012
March 2012 From Retail Online Integration

Traditional marketing channels are the name of the game for Retail Online Integration readers, with most increasing their focus on email and search marketing in 2012, at least according to this year’s Annual Trends Survey. They’ll also rely on social media, affiliate and video marketing more this year to increase consumer engagement and ultimately grow sales.


 
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Smart Button Increases Customer Loyalty Via Social Media
June 2, 2011 From eM+C Daily

Company: Smart Button, a provider of loyalty marketing solutions

Product/Service: New and expanded social media features to its loyalty outlet Smart Button Loyalty Platform

What it Does: By using all consumer data touchpoints, insights and voice of the customer analysis through social media outlets, the platform provides marketers with the ability to increase the level of their loyalty programs.

 

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