5 Hyper-Local Marketing Trends to Take the Street Fight to the Next Level

January 23, 2013

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The StreetFight Summit last week (Jan 15-16) was a celebration of all things hyper-local … loyalty platforms, publishing platforms, daily deal publishing in a crazy collage of capabilities designed to empower local businesses. Amidst the optimistic top-note at the conference, there was also a realistic recognition that 2013 is likely to be "The Hangover Year" as Dave Payne, CEO of ScoutMob described it—an evolving landscape with players that overlap in a confused mix of platform competencies....

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Source: Ad Age

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