Traditional marketing channels are the name of the game for Retail Online Integration readers, with most increasing their focus on email and search marketing in 2012, at least according to this year’s Annual Trends Survey. They’ll also rely on social media, affiliate and video marketing more this year to increase consumer engagement and ultimately grow sales.
Company: Smart Button, a provider of loyalty marketing solutions
Product/Service: New and expanded social media features to its loyalty outlet Smart Button Loyalty Platform
What it Does: By using all consumer data touchpoints, insights and voice of the customer analysis through social media outlets, the platform provides marketers with the ability to increase the level of their loyalty programs.