5 Fatal Landing Page Mistakes—and How to Fix Them

It is often said that lead generation is the lifeline of any online business, big or small. Correct? Wrong! Allow me to explain this further. In a traditional business, we often look at three or four key performance indicators when it comes to gauging success and profitability. They are leads, conversions, sales and profits. Brad Sugars, a very successful (and somewhat controversial) Australian entrepreneur, describes his “5 ways business chassis” as

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