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5 Fatal Landing Page Mistakes—and How to Fix Them

September 25, 2012
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It is often said that lead generation is the lifeline of any online business, big or small. Correct? Wrong! Allow me to explain this further. In a traditional business, we often look at three or four key performance indicators when it comes to gauging success and profitability. They are leads, conversions, sales and profits. Brad Sugars, a very successful (and somewhat controversial) Australian entrepreneur, describes his “5 ways business chassis” as...

 

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