Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

5 Fatal Landing Page Mistakes—and How to Fix Them

September 25, 2012
Get the Flash Player to see this rotator.
 
It is often said that lead generation is the lifeline of any online business, big or small. Correct? Wrong! Allow me to explain this further. In a traditional business, we often look at three or four key performance indicators when it comes to gauging success and profitability. They are leads, conversions, sales and profits. Brad Sugars, a very successful (and somewhat controversial) Australian entrepreneur, describes his “5 ways business chassis” as...

 

People Mentioned:

More Suggested Content:

New Pig catalog insert
Production : The New Call to Action
August 2012 From Target Marketing
Customers … why don't they just do what we want? That would make direct marketing so much easier, wouldn't it? Unfortunately, it's not that easy. In today's marketing climate—with so many choices, technological devices and brand messages bombarding the senses—it's more difficult than ever to get customers to do anything, let alone what you want them to do.
 
conversion rate optimization
5 Tips for Building a Successful Landing Page
August 20, 2012 From Today @ Target Marketing
The ultimate goal in a marketing campaign is to convert prospects into customers. Your visitors arrived from somewhere, and an expectation was set before they even landed on your site. Too often, landing pages are used as a means in themselves, instead of as the destination of an aligned campaign. With a well-executed landing page, your visitors will be inclined to take the appropriate steps in their buying process, with the goal of choosing your product. Your mission is to create a seamless experience for your prospects.
 

SPONSORED CONTENT

MORE ON ONLINE MARKETING >>

FROM THE BOOKSTORE

Reading The Ultimate  Insider’s Guide to Winning Foundation Grants is like peeking at someone’s  secret diary or personal email.  You feel  guilty.  This is privileged information.
Only in this case Martin Teitel WANTS to reveal everything  to you. A
 long-time foundation CEO, he’s fed up with the smoke and mirrors of  
grant seeking. Ultimate Insider's Guide to Winning Foundation Grants

Reading The Ultimate Insider’s Guide to Winning Foundation Grants is like peeking at someone’s secret diary or personal email. You feel guilty. This is privileged information. Only in this case Martin Teitel WANTS to reveal everything to you. A long-time foundation CEO, he’s fed up with the smoke and mirrors of...

ORDER NOW

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more! Monthly Giving: The Sleeping Giant

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more!...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: