It is often said that lead generation is the lifeline of any online business, big or small. Correct? Wrong! Allow me to explain this further. In a traditional business, we often look at three or four key performance indicators when it comes to gauging success and profitability. They are leads, conversions, sales and profits. Brad Sugars, a very successful (and somewhat controversial) Australian entrepreneur, describes his “5 ways business chassis” as...
More Suggested Content:
Production : The New Call to Action
From Target Marketing
Customers … why don't they just do what we want? That would make direct marketing so much easier, wouldn't it? Unfortunately, it's not that easy. In today's marketing climate—with so many choices, technological devices and brand messages bombarding the senses—it's more difficult than ever to get customers to do anything, let alone what you want them to do.
5 Tips for Building a Successful Landing Page
August 20, 2012
From Today @ Target Marketing
The ultimate goal in a marketing campaign is to convert prospects into customers. Your visitors arrived from somewhere, and an expectation was set before they even landed on your site. Too often, landing pages are used as a means in themselves, instead of as the destination of an aligned campaign. With a well-executed landing page, your visitors will be inclined to take the appropriate steps in their buying process, with the goal of choosing your product. Your mission is to create a seamless experience for your prospects.