5 Dead Simple Ways to Track Social Media ROI
How do you figure out that the $1,000 you spent on Facebook was worth it? It's complicated. How could it be otherwise? Marketers have been spoiled by search advertising with its last-click attribution, but the reality is most advertising doesn't work that way. Think of a billboard, for instance. There's no record of who has seen your billboard ad and certainly no way to calculate how many people have seen it and then purchased your product because of the ad.