Your customers are the most important part of your business—without customers, your company wouldn’t exist—and your customer strategy is best built by talking to those same customers. By asking them (and yourself) the questions that matter, you’ll be able to make the best decisions for your business and for your customers. Serve customers by asking questions. Gary Hoover
says it well in an interview conducted in 2011: "Customer strategy starts with serving customers. Only people can focus on customers. And all businesses are customer-centric, whether they think so or not. It’s just that some are focused on screwing their customers
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From Today @ Target Marketing
Often, this so-called "Big Data" is stored in separate silos throughout the organization and finding, filtering, analyzing and formatting this information is probably not a priority for the IT department, even though making sense of it is a top priority for the marketing department. The markets and marketers can't wait. What's required is a customer communications management strategy, a method of utilizing that mountain of Big Data to develop finely targeted customer profiles for personalized and relevant outreach.