Some of the challenges of working with large enterprises revolve around the complexity of how the company is internally organized. For instance, many large enterprise are comprised of several different departments that may or may not have existing relationships. In such circumstances, our roles as SEOs become more complicated as our task as SEOs oftentimes becomes that of a project manager, while we simultaneously develop strategies on how to implement strong internal processes that are ideally somewhat automated....
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3 NEW Things Direct Marketers Need to Know In Order to Enter—and Stay in—the Inbox
September 28, 2011
Direct marketers may think they've heard it all and know it all about getting in the inbox. But that knowledge of email deliverability is so last month. Now it's about staying in the inbox. With email service providers (ESPs) paying close attention to whether recipients actually want the messages they're getting, marketers have to step up engagement and reputation in order for deliverability to remain high.
Email : Need a Lift?
From Target Marketing
Contrary to popular belief, social media will not kill email. The death of email at the hands of social media is greatly debated, and fueled by research from comScore, which reports that time spent on Web-based email declined by 8 percent in 2010, while time spent using social networks grew by 36 percent.